Billboard inspiration

As my genre is very complex and includes many different areas, I am going to use different styles of billboards. billboards are used to advertise a company or product. They will use something that will catch your eye and draw you in. They can do this by using a catch line, image or colours. 

I think the first billboard is used for humor purposes to advertise a drink. I really like the bright colours which draw you in, making you want to read what it says. The text and images are big, so also very clear to see. This makes it understandable, especially if this billboard was on a motorway and you only had a few seconds to look at it. The colour scheme is very obvious, and it sucks in your head.  The second billboard is very simplistic and matches the style of the sporting company. I really like the effect they have gave the logo, as they have made it look more interesting rather than the usual tick. The companies slogan is also included which says 'just do it' which is well known nationwide as Nike is a very large and trending company for people of all ages. And lastly, this billboard is advertising a film which is the 'Purge'. they have got a very dull color scheme which implies the genre of the movie as it is a horror/thriller. Every convention used on this billboard is styled in a sinister way. It really gives that 'dark' vibe which is very effective in a way that it will appeal to people who are into that genre of movies. 

By looking at these inspiring billboards, I can see how all of the conventions link together to imply a certain effect on its target audience. I can use these ideas when I make my own billboard in order to continue with the same style and appeal to my target audience. I can do that through the colours I use, the images used, the text used and the other small conventions I may include.