Recreation of billboard

                               Original Billboard

                                                      My recreation 

I chose to create a fashion billboard because it was quite hard to find a one that was specific to culture. This Calvin Klein billboard stood out to me because it is a globally known brand. This will then attract a large population worldwide as it has a huge fan base. It also links in with what I will include in my magazine because I will have a little bit contents on fashion and lifestyle in Sunderland. The style of the original billboard imposes glamour and sophistication. This will appeal to a target audience as it advertises the latest trends and fashion. The facial expression of the model is very relaxed, she looks very well established. It almost suggests Independence and power as she is being presented on a billboard. I could use this idea in my own designs as it incorporates with the style I am going for. 

My recreation is almost the same as the original billboard because I feel not much could be done to change it as it was a simplistic yet affective design. Again, this links in with the layout/design I am going for. Eventhough it is 'plain' it still attracts an audience because it is bold and well known. The typical Calvin Klein logo is included alongside quite a large image. I personally really like this about because it looks very professional and 'clean' looking. A potential target audience might like this because it is easy to understand and advertises a huge brand in a very bold design. 

Creating this billboard was quite easy. To do it I used Photoshop which is a software I often used for my AS work. I wanted to get a similar image of a model wearing sunglasses just to create the sun kissed look, and it was easy to find on google images. I then created the text by using fonts installed to Photoshop. The black text stands out against the white background which is glamorous, also linking in with the product, it implies a luxurious product/brand.